Wednesday, June 3, 2020
The SAT exam has always been the college admissions test of choice along the East Coast. However this trend is changing as the ACT gains popularity. The ACT, for years dominant in the central states, is now also gaining popularity on the East Coast. Students are now presented with a choice of college admissions tests. The most recent example of this change was seen in one Georgia high school in Marietta County where there was a 36 percent increase in students taking the ACT compared to only a 7.45 percent increase in students taking the SAT test (Marietta Daily Journal). Another example was seen in Washington, D.C., still a primarily SAT dominant state, but whose school officials have noticed an increase in Ã¢â¬Å"more local seniors trying both tests, rather than seeking to improve their SAT scores by retaking itÃ¢â¬ (Washington Post ). And thatÃ¢â¬â¢s the beauty of having an alternative test to the SAT, the fact that students have a choice and are not limited to relying on the success of one test to demonstrate their academic standing to a desired college or university. You might be asking yourself why the sudden emergence of more ACT test takers on the East Coast? All colleges now accept both the SAT and ACT for college admission, including the most competitive schools such as those in The Ivy League. This can drastically widen the pool of test takers who may have been previously hindered by their performance on the SAT and now have a chance to try an alternative test that might better reflect their academic abilities. Another reason could be that the SAT is viewed by some as measuring a student's innate ability to learn, whereas the ACT is seen as a test of what the student has actually learned. While both tests are accepted by colleges, there are differences. The ACT questions are typically seen as more straightforward, while those on the SAT are trickier and more reasoning oriented. Many colleges now understand that not every student fits the Ã¢â¬Å"cookie cutterÃ¢â¬ mold for only one test. Knowing about the differences between the SAT and ACT provides students with some flexibility. For example, the ACT includes a science section, which is not on the SAT, and an optional essay section (mandatory on the SAT). Students and parents now have the opportunity to choose the test which best fits their child. Of course, as with everything that involves a choice, it can be stressful to have to decide which test is a better fit. But donÃ¢â¬â¢t worry, A+ is here to help! Feel free to call our office at 215.886.9188, or email us so we can help you decide which test best suits your student.
Saturday, May 16, 2020
Wednesday, May 6, 2020
Ã¢â¬Å"The sustainability revolution is nothing less than a rethinking and remaking of our role in the natural world. Revolution is far reaching and is having a profound impact shaping everything from the places we live and work to the foods we eat and the endeavors we pursue as individuals and as communities (Edwards, 2005).Ã¢â¬ This author views corporate social responsibility as the guiding light for the sustainability revolution. This revolution includes all the ways that substantiality and corporate social responsibility intertwine. This revolution includes changes to community, commerce, natural resources, and the biosphere. The core of contemporary sustainability includes ecology/environment, economy/employment, and equity/equality. The Corporate Social Responsibility associated with business and the environment seems self-explanatory and rather common. Many businesses this day in age are working to improve their surrounding communities as well as reduce their dependence on natural resources. In addition, they are trying to reduce the emissions associated with the manufacturing of their products. Long term viability in areas such as agriculture, resource extraction, transportation, manufacturing, and buildings are key to the future of sustainable business and the sustainability of this planet. Andrew Edwards says that Ã¢â¬Å"in contemporary sustainability it is important to recognize the importance of providing secure long term employment without jeopardizing the health of theShow MoreRelatedSustainability Revolution : Earth, The Plant We Call Home1537 Words Ã |Ã 7 PagesSustainability Revolution: Earth, the plant we call home, is a complex system made of interdependent parts and pieces of life that are constantly changing. EarthÃ¢â¬â¢s planetary system has maintained a balance of dynamic equilibriumÃ¢â¬âit has been sustainableÃ¢â¬â since its beginnings about 4.5 billion years ago. This balance, however, has been progressively disrupted by usÃ¢â¬âhumansÃ¢â¬â especially during the last few decades. Mother Nature has provided us with natural resources and the habitat for all species toRead MoreIs Sustainability A Sustainable Society?1402 Words Ã |Ã 6 Pagesdefined sustainability as Ã¢â¬Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needsÃ¢â¬ . Many authors and activists have given their own interpretation of what sustainability means to all of us. In a sense, sustainability refers to the processes and practices that help sustain human life on planet Earth, but the concept of sustainability is broad and applies to many disciplines. In my paper, I will be comparing sustainability fromRead MoreAgriculture And The Attainment Of Sustainable Development Essay1488 Words Ã |Ã 6 Pagesliterature provides that good agriculture impact positively on the sustainability of the global ecosystem; which means that the needs of the present generation are met without compromising the ability for future genera tions to meet theirs. Hence, good agricultural practices, essentially promote the realization of sustainability. As a matter of fact, according to Toenniessen, Adesina DeVries (2008), the realization of sustainability, especially in developed and least developed nations, cannot be achievedRead MoreThe Brundtland Report Defined Sustainable Development Essay1585 Words Ã |Ã 7 Pagesthanks in part to the green revolution. This revolution helped increase crop yields due to new fertilizers, pesticides, etc. While there became more food available, sustainability, with regards to producing food in an environmentally friendly way, ran into some difficulties. While the Brundtland commission defined sustainability, there are three components that must be integrated for the well-being of allÃ¢â¬âsocial, environmental, and economic. Each component of sustainability must be looked at criticallyRead MoreThe Function Of Entrepreneurs By Joseph Schumpeter1299 Words Ã |Ã 6 Pagesan industry and so on.Ã¢â¬ (Schumpeter (, p. 132). Joseph Schumpeter has highlighted the capacity of entrepreneurs to change the dynamics of business world. Sustainable development of a business is basically considered as a matter of corporate sustainability; however, this misconception is changing with new innovative entrepreneurs. The innovative individual entrepreneurs grab the opportunity available in the current business prospects to achieve the sustainable business through new ideas and techniquesRead MoreWhat Are The Five Main Mechanisms Of Sustainability?1251 Words Ã |Ã 6 Pagesand practice the principle of sustainability. Today, untenable production methods, over consumption and an ever increasing population test our use of finite materials like never before. ThatÃ¢â¬â¢s all sustainability is really, reaching a reasonable balance between what makes us prosper as a society and our depletion of earths limited assets. One can fall on either side of the spectrum, but thatÃ¢â¬â¢s a whole different discussion. There are fiv e main mechanisms of sustainability; economy, environment, socialRead MoreManagement For A Small Planet : Book Review1356 Words Ã |Ã 6 Pagesand economic concepts being introduced, which can be co related to sensitive environmental issues. This can help achieve a long term economic success within the limits of the ecosystem. The Earth is Small Planet Over the years of the Industrial Revolution, business organisations have ignored the effects on the Earth which has been caused due to their strategic decisions. In this new view, the organisations will function in an economy which co evolves with the environment and people. Over the yearsRead MoreEffects Of Sustainable Development967 Words Ã |Ã 4 Pagesand to live in sustainability, the earth, resources and people needs to be taken care of, in order for it to be sustained. Even though these problems attracted little attention from the public, media, and government during the 19th century, many came to terms with the horror of industrial cities such as novelists Charles Dickens, and D.H Lawrence. As well as many commentators in Britain, continental Europe, and the United States who were also worried. The industrial revolution took place fromRead MoreThe Representation Of Human Population1498 Words Ã |Ã 6 Pagesin a certain region, for humans that would be Earth. The graphical representation of human population increase from the beginning of history was a slightly inclined horizontal line, however that all changed after the industrial revolution (more industry, jobs, sustainability, etc.) and from that moment on to present day it has changed into a slightly inclined vertical line. Just taking a glance at population numbers since 1997, where it was approximately 5.9 billion, to 2015 where it is approximatelyRead MoreThe Importance Of Sustainability And Social Responsibility926 Words Ã |Ã 4 PagesSustainability can be defined as a long and creative process which creates positive and lasting results. Sustainability is a beneficial progress that consists of meeting peopleÃ¢â¬â¢s needs without conflicting the ability for future generations to meet their own needs. The change in resources will enhance both current and future generations to meet human needs. Sustainability is an important part that is presented in FordÃ¢â¬â¢s overall image. At Ford, sustainability is a business model that involves long
Tuesday, May 5, 2020
Question: Discuss about the Strategic Management Of Information System. Answer: Structure of the company It is opined by Arumugam (2016) that organizational structure is generally defined as a system that assists a company for assigning hierarchy which further helps in defining various roles as well as responsibilities. In addition to this, it is identified that organizational structure is a plan which outlines the responsibilities of the people and generally records as well as shares them as an organizational chart. The below figure reflects the organizational structure of the company Billabong. Figure 1: Organizational Structure (Source: Billabongbiz.com 2017, pp.1) Products and services The company Billabong which is one of the clothing retailers of Australia utilizes number of strategies which are quite helpful in meeting various requirements as well as needs of the clients at a very much reasonable price (Billabongbiz.com 2017). Billabong provides different types of product categories that mainly include watches, sunglasses, apparel; board shorts hardware, surfboards, skateboards as well as wetsuits. The services which are generally provided by the company are illustrated below: Home delivery services: Billabong generally helps in providing proper home delivery services to the consumers so that they can easily shop online by saving time (Turban et al. 2015). In addition to this, home delivery services of the company are helpful in providing excellent experience value to the customers. Catering requirements: The requirements as well as needs of the customers must be catered appropriately by giving them the opportunity to view products as well as services of the company as per their paying capacity. Online services: The Company Billabong helps in providing online services to the various customers so that they can shop different types of items online without wasting much time (Feigin 2016). Operations and functionality Current processes Billabong which is one the clothing retailers of Australia generally uses ERP system in order to manage various operations of the business. It is found that with appropriate utilization of ERP system, the company stores information as well as data which further helps the company in making proper decision regarding the organizational progress (Kilic, Zaim and Delen 2014). It is identified that ERP system is one of the tools that generally assist in processing as well as organizing various types of information as well as data in order to improve the development of different commercial activities in both long term and short term. In addition to this, the ERP system is quite helpful in providing the opportunity of integrating procedures of business so that appropriate quality of organizational performance must be maintained within the company. Challenges and Gaps The company Billabong manages its various operations as well as functions with the help of the ERP system. It is identified that in spite of the number of advantages of ERP system, there are number of challenges as well as gaps that ERP system creates (Nwankpa and Roumani 2014). The most significant problem that Billabong is facing due to the utilization of ERP system is that the company is not able to meet the requirements as well as needs of the customers due to improper categorization of customers preferences.. Moreover, the company faces number of other problems including competition, improper management of supply chain as well as inventory system (Shen, Chen and Wang 2016). All this problems needs to be resolved appropriately. Issues which will be fixed by the new system It is quite important to resolve the challenges as well as issues that the company is facing and therefore the higher authority of the company decided to develop cloud based ERP system. The issues or problem that will be fixed due to the utilization of cloud based ERP systems are as follows: Improper supply chain management: According to Tenhiala and Helkio (2015), the issues that are associated with the supply chain as well as inventory of the organization can be resolved properly by developing cloud based ERP system within the organization Unable to meet the requirements of the customer: The Company is not able to track the preferences of the customers properly and as a result they are unable to meet their requirements (Kilic, Zaim and Delen 2014). However with the development of cloud based ERP, the company is able to track the preferences as well as needs of the customers properly which helps in resolving the issues that is related with the needs of the requirement. Huge competition: According to Efe (2016), with the development of cloud based ERP, the company Billabong can easily compete with other retailers of the market as due to the use of cloud the company can easily manage its operations as well as functions without facing much problem. Criteria which is utilized for proving that the proposed system is helpful in meeting requirements The criterion that helps in proving that the developed cloud based ERP system is quite helpful in meeting various needs as well as requirements of the company are provided below: Inventory management: The use of cloud based ERP assists in managing the functions and operations of the companys inventory system which further helps in delivering the products as well as services properly to the customers. Demand foresting: It is opined by Efe (2016), the cloud based ERP system is able to track the needs as well as demands of the customers by categorizing their preferences. Thus, it is analyzed that the developed cloud based ERP system is helpful in meeting the customers demand. Customer management: It is stated by Tenhiala and Helkio (2015) that use of cloud based ERP helps in capturing the activities as well as preferences of the customers properly for attracting the customers. Proper customer service not only enhances the number of customers but also helps in increasing the sales of the company. Information system strategy constituents and description about the requirement of the strategy within the organization The various constituents of information strategy are: It mainly includes various types of information as well as data which are generally required at strategic, tactical as well as operational levels of the organization for meeting various goals as well as objectives (Grinblatt and Titman 2016). Various sources of information are generally utilized by the information strategy so that appropriate business opportunities must be developed. It generally comprises of various types of interconnections which are mainly present in different types of activities of the organization for providing, processing as well as obtaining significant data (Mendelberg 2017). The information system strategy is utilized as the aprt of entire organizational strategy due to the reasons which are illustrated below: Creating problems in the entrance of the competitors: It is identified proper use of information system within the organization helps in providing unique services as well as products which further assists the company to gain proper competitive advantage (Grinblatt and Titman 2016). Reducing cost of product: Internal cost of the companies can be reduced due to the use of information system. It is analyzed that the use of information system helps in allowing the company to deliver proper services as well as products at very much cheaper costs. Database creation for improving marketing: According to Peppard and Ward (2016), the utilization of information system helps the organization in improving the business related strategies in context to sales and marketing which further assists in improving the brand value of the company within the competitive market. Reasons of experiencing difficulty while developing information system strategy The issues as well as challenges that the company mainly faces in developing proper strategy for the information system are illustrated below: Time related issues: If time analysis for the implementation of information system strategy is not done properly then it is considered as one of the significant obstacle which obstructs the development of information system strategies. It is opined by Mendelberg (2017) that improper time extension can create delay in the information system strategy development.. Technical problems: It is stated by Grant (2016) that various types of technical issues occur within the software as well as hardware of the system which needs to be resolved properly. In addition to this, barriers or a problem which are generally related with telecommunication also creates difficulties in implementing the strategies of information system properly. Human challenges: The problems that occur due to the development of information strategy include improper process of recruitment, improper facility of employment as well as improper management of resources. Issues related with management: The management of the company faces number of challenges in aligning the newly developed information system strategies with the organizational business. It is very much important to measure the IS gap before identifying the companys current position (Grinblatt and Titman 2016). Additionally, the other challenges that the company faces includes improper support, presence of inappropriate channel of communication as well as improper strategies. The issues as well as challenges of the company in developing proper information strategy can be mitigated after following the steps that are provided below: Executive management team support: Appropriate support from the management of the company is needed so that the development of information strategy would be helpful in meeting the objectives as well as goals of the company. Appropriate information: Proper flow of information is quite important in order to make the project successful and with the help of proper information the team members of the project will engage themselves in the development of information strategy (Peppard and Ward 2016). Proper relationship between top management and staff: Proper relationship is needed with various staffs of the organization so that both the top management as well as staff can discuss well on the project for developing it successfully (Grinblatt and Titman 2016). Participation of the employees: It is quite important for the management of the company that they must ask the team members to participate within the project so that the development of information strategy will become successful. Failures of information System Typical problems that may arise in the projects of information system The various types of problem which may occur in the project of information system are elaborated below: User boarding as well as training: The Company has to provide proper training facility to the workers as the newly developed system is cloud based and only with the help of training, the workers are able to work properly (Sudhendra, Ranganath and Nandan 2016). Providing proper facility of training needs huge amount of money and making arrangement of such an amount is one of the significant challenge before the company. Customization: The Company faces difficulty in moving to the new deployment due to the development of Cloud ERP system. It is identified that appropriate change within the procedure of the business generally needed to be properly fit within the corset of standard software that is considered as one of the most important challenges. Change management: In order to implement cloud based ERP, it is quite important for the company to invest huge amount of money in development which is found to be one of the biggest challenge before Billabong (Beaulieu et al. 2014). Illustration of the answer with the help of literature review It is stated by Navaneethakrishnan (2013) that cloud ERP is one of the approach to enterprise resource planning that helps in making the utilization of cloud computing platform as well as services for providing flexible transformation of cloud services. However, the company that uses cloud based ERP faces huge difficulty in managing the issues which are associated with cloud. It is opined by Duan, Fesak and Stuart (2013) that any other connection related issue as well as network failures are generally reflected within the performance of cloud based ERP. In addition to this, it is quite important for the company to move its different activities to the ERP provider and the outcome of moving activities are generally considered as one the important IT competencies of the organization. Suggestion of the remedies or problems which x4is identified The challenges of the company can be easily mitigated by adopting proper strategies that are elaborated below: Proper training: The Company must spent proper amount of budget on training so that the employees can be able to work properly with the newly developed cloud based ERP system (Beaulieu et al. 2014). It is identified that appropriate amount of budget investment on training as well as boarding helps in ensuring the proper facility of training is preserved within the company. Proper customization: The procedure of customization must be done appropriately with the help of architectural model (Nguyen, Nguyen and Misra 2014). Appropriate procedure generally includes proper customization which further helps in listing the suppliers who generally responds to each of the functional requirements of the company. References Arumugam, S., 2016. Moral business practice arrives-part 1: feature-corporate citizenship.HR Future,2(Feb 2016), pp.20-23. Beaulieu, T., Martin, T.C., Sarker, S. and Bjrn-Andersen, N., 2015. Confronting, Confirming, and Dispelling Myths Surrounding ERP-in-the-Cloud.Ais Transactions on Enterprise Systems,1(1), pp.3-16. Billabongbiz.com., 2017.Billabong Biz : Behind the Brand - Investors - Investors Home.[online] Available at: https://www.billabongbiz.com/phoenix.zhtml?c=154279p=irol-irhome [Accessed 12 Dec. 2017]. Duan, J., Faker, P., Fesak, A. and Stuart, T., 2013. Benefits and drawbacks of cloud-based versus traditional ERP systems.Proceedings of the 2012-13 course on Advanced Resource Planning. Efe, B., 2016. An integrated fuzzy multi criteria group decision making approach for ERP system selection.Applied Soft Computing,38, pp.106-117. Feigin, L.M., 2016.The effects of protests and boycotts on a brand and its reputation: a case study on Woolworths and boycott, divestment and sanctions (BDS)(Doctoral dissertation, The IIE). Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Grinblatt, M. and Titman, S., 2016.Financial markets corporate strategy. Kilic, H.S., Zaim, S. and Delen, D., 2014. Development of a hybrid methodology for ERP system selection: The case of Turkish Airlines.Decision Support Systems,66, pp.82-92 Mendelberg, T., 2017.The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton University Press. Navaneethakrishnan, C.M., 2013. A Comparative Study of Cloud based ERP systems with Traditional ERP and Analysis of Cloud ERP implementation.International Journal of Engineering and Computer Science,2(9), pp.2866-2869. Nguyen, T.D., Nguyen, T.T. and Misra, S., 2014. Cloud-based ERP solution for modern education in Vietnam. InFuture Data and Security Engineering(pp. 234-247). Springer, Cham. Nwankpa, J. and Roumani, Y., 2014. Understanding the link between organizational learning capability and ERP system usage: An empirical examination.Computers in Human Behavior,33, pp.224-234. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Shen, Y.C., Chen, P.S. and Wang, C.H., 2016. A study of enterprise resource planning (ERP) system performance measurement using the quantitative balanced scorecard approach.Computers in Industry,75, pp.127-139. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Sudhendra, A.S., Ranganath, C.P. and Nandan, G.T., 2016. Web Based Application for Cashew Industry on Cloud.Imperial Journal of Interdisciplinary Research,2(4). Tenhil, A. and Helki, P., 2015. Performance effects of using an ERP system for manufacturing planning and control under dynamic market requirements.Journal of Operations Management,36, pp.147-164. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Retailing in electronic commerce: Products and services. InElectronic Commerce(pp. 103-159). Springer International Publishing.
Saturday, April 18, 2020
Spread Of Islam Essay Islam is known as one of the fastest-expanding religions in history. Only contained in Arabia in 632, its conquests led to its expansion to Persia and Egypt by 656, and to Africa, Spain, and other parts of Persia by 750. Many methods were used in order to spread to such an extensive empire. Muslims were very reasonable people. They were tolerant, and offered many alternatives to the other religions of conquered lands. Mohammed once stated that another religion can either believe in Islam, or pay to keep his own religion. He would give the religions protection in exchange for obedience. Mohammed, however, threatens the lives of children or elders related to those who did not obey (Document1). This was one of his most powerful methods of obtaining new lands. We will write a custom essay on Spread Of Islam specifically for you for only $16.38 $13.9/page Order now Another method used by Mohammed was that he offered many reasons to other religions as to why they should convert to Islam. First and foremost, he offered them direction and guidance to heaven, which, alongside Muslims, was an eagerly anticipated place by Christians and Jews (Document 2). The writer of History of Arabs (Document 3) describes the Muslim people as those who consider each other equals under Allah, and who worship him to the fullest. They would rather be in heaven with him than a child under him on earth. The expansion of Islam was also obviously obtained by means of conquering lands around Arabia. The impression of surrounding lands on the Muslim army is that they were strong, determined, relentless fighters who conquered any land they pleased. They had countless weapons and a drive that could cut through thick steel (Document 4). Despite these characteristics, however, they would only fight upon attack, in self defense (Document 6). The expansion of Islam was viewed by many as the most reasonable expansion of any religion. It was believed that the Christians were below the Muslims in that they fought whenever possible, and persecuted all other religions. Despite the belief of spiritual drive for conquest, some believe the expansion of Islam was due to the deep desire for a more modern life (Document 7); they were driven to settle in the fertile crescent in order to obtain these modern luxuries, rather than make spiritual achievements more primitive areas. There were many ways by which the Muslims conquered surrounding lands. Alternatives, benefits, and warfare were simply three such means of achieving such power and conquest. Religion
Saturday, March 14, 2020
F. Scott Fitzgerald Says, ReadThis! Image via Electric Lit F. Scott FitzgeraldÃ was very ill in 1936 and was recovering at the Grove Park Inn in Asheville, North Carolina with the help of a private nurse.Ã In addition to his failing health, the author was struggling with the decision to commit his wife, Zelda, to a mental institution at a nearby hospital.Ã His essay about his own decline, The Crack-Up, had just been published in Esquire.Ã Here, Fitzgerald voices an incredibly sad awareness of his own decline: Ã Ã¢â¬Å"[M]y life had been a drawing on resources that I did not possess, that I had been mortgaging myself physically and spiritually up to the hilt, he wrote. It didnt seem that anything could go right that year.Ã Fitzgeralds drinking had become increasingly problematic and he had significant money problems.Ã That summer, he fractured his shoulder while diving into the hotel swimming pool, and sometime later, according to Michael Cody at the University of South CarolinaÃ¢â¬â¢s Fitzgerald Web site, Ã¢â¬Å"he fired a revolver in a suicide threat, after which the hotel refused to let him stay without a nurse. (Source) Eventually, the hotel relented and allowed Fitzgerald to have an attendant, a woman named Dorothy Richardson, who, in addition to tending to his physical needs, had the unenviable task of keeping the writer from drinking too much. The two developed a friendship during his convalescence. At one point, apparently Dorothy asked what she should read. Heres the list Fitzgerald gave her, written in her own hand as he reeled off the titles and authors names: Image via Open Culture Heres a more legible list: Sister Carrie, by Theodore Dreiser The Life of Jesus, by Ernest Renan A DollÃ¢â¬â¢s House, by Henrik Ibsen Winesburg, Ohio, by Sherwood Anderson The Old WivesÃ¢â¬â¢ Tale, by Arnold Bennett The Maltese Falcon, by Dashiel Hammett The Red and the Black, by Stendahl The Short Stories of Guy De Maupassant, translated by Michael Monahan An Outline of Abnormal Psychology, edited by Gardner Murphy The Stories of Anton Chekhov, edited by Robert N. Linscott The Best American Humorous Short Stories, edited by Alexander Jessup Victory, by Joseph Conrad The Revolt of the Angels, by Anatole France The Plays of Oscar Wilde Sanctuary, by William Faulkner Within a Budding Grove, by Marcel Proust The Guermantes Way, by Marcel Proust SwannÃ¢â¬â¢s Way, by Marcel Proust South Wind, by Norman Douglas The Garden Party, by Katherine Mansfield War and Peace, by Leo Tolstoy John Keats and Percy Bysshe Shelley: Complete Poetical Works (Source) Featured Image via Unsplash
Thursday, February 27, 2020
FreshTec - Essay Example The growers of fresh produce always compete against senescence. The growers have a tendency to harvest the fruits and vegetables before they are ripened in a proper manner. This in turn has a negative impact on the nutritional value and the quality of these fruits and vegetables. The loss of fruits and vegetables after harvest was an issue globally. The high content of water as well as the soft texture of the plants and vegetables increased the chances of physical injury. The fruits and vegetables were affected by the injury caused due to the extreme hot and cold temperature. This resulted in significant effects like rapid decay due to the freezing or high temperatures. Moreover, in the post harvest produce diseases are caused by bacteria and fungi. It is generally spread by various microscopic spores. As a result it is not often visible by the producers, packers and the retailers. The main purpose of fresh produce is to supply fresh food worldwide (Fresh Tec, 2011a). It has come up with the Smart Pac Systems solution to provide a solution to the aforementioned issue. Fresh Tec has come up with a technology which is distinguished from the other technologies because of its two aspects (Fresh Tec, 2011b). The effective way of exchanging heat from the box complied with that of the industry pressurized cooling has a positive impact on the fresh produce. It also has a natural oxidation purification system which cleans as well as sterilizes the produce while it is in transit. This technology will help to reduce the damage caused due to the environmental factors. The Passive Modified Atmosphere Packaging provided by Fresh Tec extends the life of the fresh produce. It also helps to pick the fresh produce after its ripening and deliver it to the customers with improved quality and cheaper means of transport. The natural oxidation system of Smart Pac has a food safety solution which is differentiated from that of the traditional MAP systems. The strict standards related to the quality, ripeness and food safety will help Fresh Tec to succeed in its purpose. However, there are some other factors which might act as a barrier to the success of Fresh Tec. One such barrier is the consumer switching costs. Moreover there is an increasing rivalry from the existing companies in the fresh produce industry. This arises mainly because of the price competition and high values of fixed costs. The increasing rivalry among the existing companies in the fresh produce industry can create a barrier in the success of the company. As already mentioned earlier, the rivalry among the existing companies in the fresh produce industry can act as a barrier to the success of Fresh Tec. The company hopes to attract and win the customers because of the quality, subsidiary servicing and brand imaging. The company needs to choose the right strategy in order to achieve competitive advantage over its competitors. The Smart Pac technology is a unique technology in the fresh produce transporting chain. Fresh Tec is having the advantage to lead the industry by effective utilization of this technology. The right strategy to acquire a leading position in the market is by implementing the Smart Pac techn